Great things are done by a series of small things brought together.

I’m an American full stack developer & business analyst who’s worked as a freelancer since the late 1990’s. I’ve lived abroad during most of my career barring five incredible years in San Francisco and Portland, Oregon. Nowadays I live in downtown Mexico City where I am active in the startup community as both a consultant and a mentor. You can read my full bio here.

I’ve been a data geek my entire career but more recently I also work a lot with AngularJS, Ruby on Rails, and WordPress. I also specialize in predictive analytics and machine learning. [read more …] I earned a B.S. from University of North Texas with majors in Computer Science and Mathematics and minors in Physics and English and I’ve worked extensively in Mexico my entire career.


  • Skype : mcdaniel0073
  • : lpm0073@gmail.com

Countries worked in


Years Experience


Years Open Source


Years bicycle commuting

My Specialities


Hybrid mobile apps with Ionic + Cordova, and responsive web apps developed with Angular, WordPress, Ruby on Rails, and pure HTML5; all following agile methodologies and backed by AWS' infinitely-scalable suite of web services.


Well-rounded business analyst specializing in predictive analytics, forensics and algorithm analysis using Excel/VBA, Octave and R. Extensive database and data science background.


20+ years working with startups and early-stage ventures as an employee, consultant, mentor, and co-founder. Specializing in business planning, canvas generation, fund raising, go-to-market strategies, survival.

Want to see code samples?

I'm constantly experimenting with new GitHub libraries and coding techniques. Click here to see some of my all-time favorites.

Project Portfolio




AngularJS, Ruby on Rails, WordPress, and pure HTML5 Single-page web apps


Mobile & IoT

Turnkey hybrid mobile apps with Ionic-Cordova. Complete IoT designs with Android-DragonBoard.



Efficient, highly-available and horizontally-scalable infrastructure designs for LAMP and .Net on AWS



OLTP and BI designs & programming for MySQL and MS-SQL Server. High-availability designs for MongoDB, and MapReduce problems on Hadoop.



Create and maintain continuous integration strategies using GitHub, Capistrano, Jenkins, Chef, and Puppet


Machine Learning

Applied Linear Algebra, AI and Neural Networks designs and coding using Octave and Python scikit-learn and NumPy

  • Business Analytics 100%
  • MySQL, MS-SQL, Transact-SQL, MongoDB, Hadoop 100%
  • AWS, Linux, Bash, Ansible, Jenkins, Chef, Puppet 90%
  • AngularJS, Ruby on Rails, WordPress, pure HTML5 SPA's 90%
  • Octave, MatLab, MS Excel, MS Excel VBA 95%
  • Ruby on Rails, Python, PHP, VBA, VB .Net, ANSI C, C++ 85%
  • Objective-C, Swift, Java 80%
  • English (Native Speaker) / Spanish (professional proficiency) 100%


  • Experience
  • Full Stack Developer & Business Analyst


    Full stack developer and business analyst for startups and small businesses in the Americas.

    1999 - Present
  • edMex

    Board Member (Volunteer)

    Mexican non-profit organization dedicated to providing free online education to millions of disadvantaged learners across the Spanish-speaking world.

    2016 - Present
  • AWS Activate Program – Startup Mexico

    Program Director (Volunteer)

    Director of the AWS Activate program for Mexican entrepreneurs. Consult and advise entrepreneurs on how to leverage Amazon Web Services cloud services for their businesses.

    2016 - 17
  • M-Arca

    Board Member (Volunteer)

    M-Arca is a non-profit organization dedicated to improving access to basic healthcare and financial services to rural poor in developing economies.

    2015 - Present
  • Ascend Capital

    Data Scientist & Software Engineer

    Developed and operated Sequoia Funds, the U.S.' 2nd best performing quantitative long-short equity trading platform, managing more than $130 million dollars

    2004 - 05
  • IBM Seterus

    Director of Analytics & Data Warehousing

    (Previously Wilshire Financial Services) Led a team of 12 financial analysts to develop and track key performance indicators used to acquire heterogeneous whole-loan mortgages. Developed a real-time whole loan quotation system that was used to acquire…

    1996 - 98
  • Goldman Sachs

    Business Analyst

    (Previously Archon Group) Lead business analyst for the deployment of a global asset management system for Whitehall Funds, a global fund family dedicated to opportunistic real estate investments around the world.

    1994 - 96
  • DCB Investment Company

    Junior Investment Analyst

    Research analyst covering Mexico aspects of NAFTA trade negotiations for a Dallas-based family office.

    1993 - 94
  • education
  • Ruby on Rails Specialization

    Johns Hopkins University

    5-course specialization for Ruby on Rails full stack development, including course material on HTML5, CSS3, Javascript and MongoDB.

    2016 - 17
  • Fundamentals of Linux Administration

    Linux Foundation

    Comprehensive overview of the Linux operating system and related technology concepts including multi-threading, process management, memory management, device management, regular expression, and common Linux commands.

  • Business Analytics Specialization

    University of Pennsylvania

    4-course online certification program provided by faculty of the Wharton School: Customer Analytics, Accounting Analytics, People Analytics, Operations Analytics

    2016 - 17
  • Machine Learning

    Stanford University

    A broad introduction to machine learning, data mining, artificial intelligence and statistical pattern recognition.

  • Developing Applications in iOS

    Stanford University

    1-semester course in iOS application development, deployment and the mobile industry entrepreneurial ecosystem.

  • Entrepreneurial Studies Program

    SMU Caruth Graduate Institute

    1-Semester post-graduate program on developing a business plan, launching a business and raising equity capital.

    1993 - 94
  • Bachelor of Science

    University of North Texas

    Majors in Computer Science and Mathematics, minors in Physics and English

    1990 - 1992



"Lawrence is a non-stop problem solver. He is tireless in his drive to reach goals and execute on business plans. I would recommend Lawrence as a smart, imaginative, attack unit to deploy on any cross-border investment plan or technological challenge."

Sean Hundtofte

Doctoral Candidate Yale University

"I've known Lawrence for over ten years. During that time, I have borne witness to his clarity of vision. That is, his ability to cut through the fog of numbers that surround complicated deals and determine the viability of a project quickly. In a world where time is money, his discernment and diligence is invaluable."

Agustin Barrios Gomez

Federal Congressman Federal Government of the United States of the Republic of Mexico

"I had the pleasure of working with Lawrence on a significant opportunity in the specialty finance market during the GFC. Lawrence provided extremely valuable technical & financial expertise that allowed us to efficiently expand into adjacent asset classes that were perceived to be trading at significant discounts to intrinsic value. (more…)"

John Lundquist

Financial Analyst Värde Partners

"Lawrence has a unique and valuable skill set that proved very useful in the course of projects we worked on together. He is an exceptionally capable programmer and modeler. We put a couple of very challenging modeling/automation challenges in front of him he solved them fairly easily. (more…)"

Peter Gaul

Head of Real Estate Operations Macquarie Mexican REIT

"I have known and worked with Lawrence for many years, he is one of the smartest guys I know. Lawrence has an exceptional breadth and depth of skill that enables him to accurately analyze problems and opportunities, develop targeted plans, then execute on time and on budget. (more…)"

Danny Maco

Head of Telematics and Advanced Solutions at CSAA Insurance Group AAA Insurer

"I've worked with Lawrence on a number of occasions and at different companies over the past twenty years and have always been impressed by his work ethic, ingenuity and resilience. (more…)"

Cesar Hernandez

co-founder, CEO Agility 360

"I met Lawrence almost 10 years ago in Mexico City when he was starting Axia and in every interaction we have had since he has proven to be a very smart professional with an enormous capacity to put separate pieces of a puzzle together to the benefit of the company. (more…)"

Gabriel Manjarrez

co-founder, CEO Mimoni

"In the nearly 10 years I've known him, Lawrence has continually impressed me with his wide and impressive network of professional relationships, as well as his thoughtful and proactive approach to identifying and pursuing attractive market opportunities. He's a real asset to any collaboration."

Gautam Barua

Serial Entrepreneur

"Lawrence and I worked on a complex cross-border financing transaction together and not only did he demonstrate strong technical skills but he was also very creative and willing to think out of the box. (more…)"

Dann Wheeler

Co-founder Symmetrical Networks

"Lawrence is thoughtful, hard-working, and entrepreneurial - he has a thorough and realistic understanding of what it takes to do business in an emerging market such as Mexico. I will gladly consider investing in Lawrence's future projects."

Bill Duhamel

Co-founder Route One Investment Company

"I’ve worked with Lawrence on international financial and tax matters for nearly eight years. Lawrence is one of those rare people who can clearly communicate very complicated business transactions, in simple terms, that I can understand. (more…)"

Laurence Weinhoff

Co-founder Tax Squad

"I had the opportunity of working with Lawrence as an investment banker for the potential acquisition of a pool of distressed mortgages in Mexico. The transaction involved very sensitive discussions with a Global Financial Institution and required complex asset structuring capabilities (more…)"

James Magowan

Partner Lead Impact Investments

"It's rare to come across someone who can navigate both the US and Latin American business environments with ease, but Lawrence does it effortlessly. I've worked with Lawrence on a number of projects and admire his level of dedication, research and project management skills."

Elizabeth Helsley

Consultant Independent Manufacturer's Rep

"After collaborating with Lawrence over the last 5 years, I would describe him as: (more…)"

Pedro Zayas

Co-founder Mimoni

"I worked with Lawrence while at Axia. He is innovative and entrepreneurial. He both envisioned and executed his ideas"

Harry Krensky

Managing Partner Discovery Americas

"I worked with Lawrence McDaniel while GM of inov-8 in the Americas. I was searching for a distribution partner in Mexico to expand inov-8's Americas presence southward. He was a pleasure to work with and (more…)"

Chris Melton

Brand Manager of the Americas Inov-8

"Out of the box, smart and innovative thinker. It was a pleasure working with Lawrence feeding on his great knowledge of structured finance and business skills."

Nicolas Palacios

Chief Financial Officer Financiera Cuallix

"It was a pleasure working with Lawrence as his attorney on a number of projects. He is creative, smart, understands how business is done in MEX and the US, is able to translate between the two, (more…)"

Matt Galo

Partner Schiff Hardin

"Lawrence is one of the most imaginative, hardest working, and most socially gifted business and IT professionals I have ever worked with. Also, the man you want on your team in Mexico for sure. Always a pleasure to work with him. We have done some great things together. Highly recommended."

Steve Horne

Executive VP of Servicing Sherman Financial Group

"Smart, hard working and informed."

James Anderson

Portfolio Manager Tierra XP Latin America Real Estate

"I worked with Lawrence on mutliple projects and problems on his time with Ascend Capital and his positive attitude and ability to see the big picture and the little details on each proposal made my job very easy and enjoyable. He is a first class person and a first rate client. thanks Lawrence."

Brandt Williams

Director Primer Brokerage Bank of America Securities

"Lawrence brings a unique ability to leverage thoughtful systems and technology to enhance business operations and decision making. I always found Lawrence to be a great listener and business partner which is vital in dynamic business environments."

Kelly Weisbrock

Buy-side Research Analyst Ascend Capital

"I worked with Lawrence McDaniel during 2004 and 2005. Lawrence displayed great skill at working under pressure, at asking relevant questions, and in learning new skills and concepts. I greatly enjoyed working with Lawrence."

Thomas Cal

Portfolio Manager Ascend Capital

"I have had the opportunity to work with Lawrence in 2003 Rome , Italy, during the implementation of the ERP in Italfondiario . He is a pragmatic highly committed professional, an excellent team player and project leader determined to reach deliverable objectives on time. It has been a pleasure and a learning experience for me to work with Lawrence and I hope to have the opportunity to work with him again in future."

Salvatore Cerminara

IT Project Manager Fortress Investment Group

"Lawrence is one of those few IT professionals who understands business as well as technology. I’ve known Lawrence for 15 years and we’ve collaborated on projects ranging from micro finance to commercial real estate asset management. Great person to work with!"

Pablo Gonzalez

Portfolio Manager Brimco Asset Management

"Smart, dedicated, and creative problem solver who knows how to get things done. Great to collaborate with."

Phil Vincent

General Director J.E. Robert Companies

"I worked with Lawrence while working at Wilshire Financial Services Group in 1997 and 1998. Lawrence was great to work with. He was very bright and had a lot of forward thinking ideas around data structures and modeling. I would highly recommend in the areas of research, data analytics, pricing and modeling of financial products."

Russ Campbell

Chief Executive Officer IBM Seterus

"During a period of rapid growth, Lawrence led the information analytics teams at Wilshire. His combination of technical skill and business acumen helped to provide important insights to the executive and operational teams. Lawrence's ability to bridge concepts across various groups was invaluable."

Bob Sprouse

VP of Mortgage Analytics IBM Seterus

"I worked with Lawrence early in my career at Wilshire. Lawrence was an innovator (data warehouses were new to Wilshire), a collaborator and importantly a driver of results. It has been a longtime but I definitely recall Lawrence was a leader. He conceived ideas, rallied support and got them done. Fifteen years later in my career I realize that is uncommon combination of skills and motivation."

Bruce Weinstein

Chief Financial Officer IBM Seterus

"Lawrence has the perfect combination of technical and financial knowledge, expertise, and skills necessary in today's fast moving world. He is great to work with."

Peter O’Kane

VP of Mortgage Acquisitions IBM Seterus

"Lawrence was a pleasure to work along side, as well as opening my eyes to the possibilities of what one could do to integrate SQL with desktop applications, as he was truly a "whiz" at it. McD is also a great guy both at work and after work. Great to know him. Hope our professional paths cross again some day."

Jason Sjobeck

Financial Analyst IBM Seterus

"Having known Lawrence for two decades, I can say with confidence he is one of those unique individuals whose business acumen, entrepreneurial spirit, and creativity to tackle challenges big and small are all top of class. Lawrence mentored me in my early days as we worked together to help price and merge our company with a larger organization (with great success). Any organization would be well served to include Lawrence's skills in technology, business operations, finance, and problem solving to expand and create significant advantages versus their peers. Please don't hesitate to contact me for specific questions!"

Todd Nice

Real Estate Financial Analyst Goldman Sachs

"Lawrence has that unique and extremely hard to find ability to bridge the gap between what the business needs and what technology can deliver. I have seen him peer through the forest of options and identify that single scenario that will provide real value to the business. I would work with him again in an instant."

Glenn Coward

Principal Software Architect - REPIA Goldman Sachs

"Lawrence is one of the smartest guys I have worked with in my career. He has an amazing work ethic and served as a great mentor for me early in my career."

J.J. Abraham

Financial Analyst Goldman Sachs

"Lawrence worked for me many years ago, but will always remember Lawrence as incredible sharp, an outIde the box thinker and determined to find an out come (and alternatives) that offered solutions and maximized value. Imcrebily hard worker and someone that added value to all that worked along side him and to those he worked for."

Roger Beless

Portfolio Manager Goldman Sachs


  1. Free Consultation

    Use the contact form below to contact me. The first call is always free 🙂

  2. Idea Generation

    This is also free!! I always need time to think about your project, but I don't charge you.

  3. Proposal

    I present you with a high level scope of work, deliverables, and timeline.

  4. The Grind Begins

    I go to work on your project. I charge for this.

  5. Delivery

    If you're satisfied then you pay me and we're both happy 🙂


Jose Martí 247 - 201B, Colonia Escandón
Mexico, DF 11800, MEXICO

+1 (415) 766-9012
+52 (55) 4388-3070

Drop me a Line at lpm0073@gmail.com or Skype me at mcdaniel0073