Developed a complete web site and blog to replace the original content management system of Fresh Produce Association of the Americas. Advised the client on news ways to leverage social media and digital online tools to maximize awareness and promotion of FPAA’s mission and activities. Developed an online event management system fully integrated to eventbrite.com to streamline management and promotion of member events. Created a subscriber-based premium content library to improve distribution of FPAA’s custom analysis and industry reports. Created a searchable produce supplier database with geo mapping capabilities.